Blog: Public Relations, Social Media Marketing, Content Marketing

BLOGS

Written by Sahil Garg

December 25, 2025

When Silence Is the Strategy

Founder first Storytelling

Written by Sahil Garg

December 20, 2025

The Rise of Founder First Storytelling

Newsjacking

Written by Sahil Garg

December 15, 2025

Why Newsjacking Without Strategy Is Failing Brands in 2025

indigo flight cancellation customer care

Written by Sahil Garg

December 10, 2025

IndiGo Crisis: When Operations Fail, Communication Decides the Damage

PR ROI in 2025

Written by Sahil Garg

November 25, 2025

How to Measure PR ROI: Metrics That Matter in 2025

PR-Driven Content Strategy

Written by Sahil Garg

November 20, 2025

How to Build a PR-Driven Content Strategy That Google (and Journalists) Love

img:is([sizes=auto i],[sizes^="auto," i]){contain-intrinsic-size:3000px 1500px}img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important}.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}:root{--wp--preset--aspect-ratio--square:1;--wp--preset--aspect-ratio--4-3:4/3;--wp--preset--aspect-ratio--3-4:3/4;--wp--preset--aspect-ratio--3-2:3/2;--wp--preset--aspect-ratio--2-3:2/3;--wp--preset--aspect-ratio--16-9:16/9;--wp--preset--aspect-ratio--9-16:9/16;--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,#0693e3 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,#fcb900 0%,#ff6900 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,#ff6900 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,.2);--wp--preset--shadow--outlined:6px 6px 0px -3px #fff,6px 6px #000;--wp--preset--shadow--crisp:6px 6px 0px #000}:where(.is-layout-flex){gap:.5em}:where(.is-layout-grid){gap:.5em}body .is-layout-flex{display:flex}.is-layout-flex{flex-wrap:wrap;align-items:center}.is-layout-flex > :is(*, div){margin:0}body .is-layout-grid{display:grid}.is-layout-grid > :is(*, div){margin:0}:where(.wp-block-columns.is-layout-flex){gap:2em}:where(.wp-block-columns.is-layout-grid){gap:2em}:where(.wp-block-post-template.is-layout-flex){gap:1.25em}:where(.wp-block-post-template.is-layout-grid){gap:1.25em}.has-black-color{color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-color{color:var(--wp--preset--color--white) !important}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important}.has-black-background-color{background-color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-background-color{background-color:var(--wp--preset--color--white) !important}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important}.has-black-border-color{border-color:var(--wp--preset--color--black) !important}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important}.has-white-border-color{border-color:var(--wp--preset--color--white) !important}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important}:where(.wp-block-post-template.is-layout-flex){gap:1.25em}:where(.wp-block-post-template.is-layout-grid){gap:1.25em}:where(.wp-block-term-template.is-layout-flex){gap:1.25em}:where(.wp-block-term-template.is-layout-grid){gap:1.25em}:where(.wp-block-columns.is-layout-flex){gap:2em}:where(.wp-block-columns.is-layout-grid){gap:2em}:root :where(.wp-block-pullquote){font-size:1.5em;line-height:1.6}.container-preloader .animation-preloader .spinner{border-top-color:#fff}.admin-bar > header:not(.axtra-theme-elementor-header-section){margin-top:32px}.progress-wrap:hover svg path{fill:#fff}.offcanvas__logo-2 img{max-width:130px}body.axtra-preloader-active{overflow:unset !important}body.axtra-preloader-active header{overflow:unset !important}@media (max-width: 767.98px){.element{color:#ffbc00}.txt-loading .characters{font-size:60px}.offcanvas__logo{padding:0 !important}}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important}@media screen and (max-height: 1024px){.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important}.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important}}@media screen and (max-height: 640px){.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important}.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important}}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important}.offcanvas__logo{padding-top:0px;padding-right:0px;padding-bottom:30px;padding-left:0px}.offcanvas__logo p{padding-top:20px;padding-right:0px;padding-bottom:10px;padding-left:0px}.animation-preloader img{width:100px;height:100px}.container-preloader .animation-preloader .txt-loading .characters{font-family:"Poppins";color:#fcfcfc;font-weight:500;text-align:center;text-transform:none;font-size:25px;line-height:2px;letter-spacing:2px}.container-preloader .loader-section{background-color:#000;background-position:center center}.elementor-14784 .elementor-element.elementor-element-adf8b5b{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--overflow:hidden;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px}.elementor-14784 .elementor-element.elementor-element-adf8b5b:not(.elementor-motion-effects-element-type-background),.elementor-14784 .elementor-element.elementor-element-adf8b5b > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:transparent;background-image:linear-gradient(180deg,#000 0%,#000 100%)}.elementor-14784 .elementor-element.elementor-element-adf8b5b.e-con{--flex-grow:0;--flex-shrink:0}.elementor-14784 .elementor-element.elementor-element-96a024a{--display:flex;--min-height:65vh;--justify-content:center;--align-items:center;--container-widget-width:calc(( 1 - var(--container-widget-flex-grow) ) * 100%);--overlay-opacity:.5;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px}.elementor-14784 .elementor-element.elementor-element-96a024a::before,.elementor-14784 .elementor-element.elementor-element-96a024a > .elementor-background-video-container::before,.elementor-14784 .elementor-element.elementor-element-96a024a > .e-con-inner > .elementor-background-video-container::before,.elementor-14784 .elementor-element.elementor-element-96a024a > .elementor-background-slideshow::before,.elementor-14784 .elementor-element.elementor-element-96a024a > .e-con-inner > .elementor-background-slideshow::before,.elementor-14784 .elementor-element.elementor-element-96a024a > .elementor-motion-effects-container > .elementor-motion-effects-layer::before{background-color:transparent;--background-overlay:"";background-image:linear-gradient(180deg,#000 0%,#000 100%)}.elementor-14784 .elementor-element.elementor-element-96a024a .wcf-image-hover{background-image:url("https://cdn-ildlnbc.nitrocdn.com/fgZwgKubKKGTlAbTFiyIYOFcAzdrEvpB/assets/images/optimized/rev-47e607a/madchatter.in/wp-content/plugins/elementor/assets/images/placeholder.png")}.elementor-14784 .elementor-element.elementor-element-96a024a .wcf-image-hover.nitro-lazy{background-image:none !important}.elementor-14784 .elementor-element.elementor-element-a11d2ea .wcf--title{color:#fff;font-family:"Montserrat",Sans-serif;font-size:90px;font-weight:600;letter-spacing:3.1px}.elementor-14784 .elementor-element.elementor-element-a11d2ea .wcf--title .highlight{color:#f00000}.elementor-14784 .elementor-element.elementor-element-c943f72{--display:flex;--margin-top:122px;--margin-bottom:122px;--margin-left:122px;--margin-right:122px;--padding-top:0px;--padding-bottom:100px;--padding-left:0px;--padding-right:0px}.elementor-14784 .elementor-element.elementor-element-c943f72.e-con{--align-self:center}.elementor-14784 .elementor-element.elementor-element-e40c890 .wcf-posts{grid-template-columns:repeat(2,1fr);column-gap:50px;row-gap:52px}.elementor-14784 .elementor-element.elementor-element-e40c890 .content{background-color:#222;padding:30px 40px 40px 40px}.elementor-14784 .elementor-element.elementor-element-e40c890 .link{background-color:rgba(2,1,1,0);gap:0px;font-family:"Poppins",Sans-serif;font-size:13px;font-weight:400;text-transform:capitalize;line-height:1.47em;color:#ffbc24;padding:0px 0px 0px 0px}.elementor-14784 .elementor-element.elementor-element-e40c890 .link:hover{background-color:rgba(2,1,1,0);color:#fff}.elementor-14784 .elementor-element.elementor-element-e40c890 .thumb img{height:271px}.elementor-14784 .elementor-element.elementor-element-e40c890 .title,.elementor-14784 .elementor-element.elementor-element-e40c890 .title a{font-family:"Poppins",Sans-serif;font-size:24px;font-weight:400;line-height:1.25em;color:#ffbc24}.elementor-14784 .elementor-element.elementor-element-e40c890 .title:hover,.elementor-14784 .elementor-element.elementor-element-e40c890 .title a:hover{color:#fff}.elementor-14784 .elementor-element.elementor-element-e40c890 .title{margin-bottom:10px}.elementor-14784 .elementor-element.elementor-element-e40c890 .wcf-meta a,.elementor-14784 .elementor-element.elementor-element-e40c890 .wcf-meta span{font-family:"Poppins",Sans-serif;font-size:13px;font-weight:400;line-height:22.5px;color:#eee}.elementor-14784 .elementor-element.elementor-element-e40c890 .wcf-meta{margin-bottom:20px}.elementor-14784 .elementor-element.elementor-element-e40c890 .author .author-bio p{font-family:"Poppins",Sans-serif;font-size:12px;font-weight:400}.elementor-14784 .elementor-element.elementor-element-e40c890 .author{margin-bottom:28px}.elementor-14784 .elementor-element.elementor-element-e40c890 .author .author-bio a{font-family:"Poppins",Sans-serif;font-size:15px;font-weight:400;letter-spacing:.3px}.elementor-14784 .elementor-element.elementor-element-e40c890 .link i{font-size:23px}.elementor-14784 .elementor-element.elementor-element-e40c890 .link svg{font-size:23px;fill:#ffbc24}.elementor-14784 .elementor-element.elementor-element-e40c890 .link:after{background-color:#ffbc24}.elementor-14784 .elementor-element.elementor-element-e40c890 .link:hover svg{fill:#fff}.elementor-14784 .elementor-element.elementor-element-e40c890 .link:hover:after{background-color:#fff}.elementor-14784 .elementor-element.elementor-element-e40c890 .post-pagination{justify-content:center;margin-top:70px;gap:17px}.elementor-14784 .elementor-element.elementor-element-e40c890 .pf-load-more{justify-content:center;margin-top:70px}.elementor-14784 .elementor-element.elementor-element-e40c890 .post-pagination .page-numbers{color:#fff;fill:#fff}.elementor-14784 .elementor-element.elementor-element-e40c890 .post-pagination .page-numbers.current,.elementor-14784 .elementor-element.elementor-element-e40c890 .post-pagination .page-numbers:not(.prev, .next, .dots):hover{background-color:#ffbc24}@media (min-width:768px){.elementor-14784 .elementor-element.elementor-element-adf8b5b{--width:100%}.elementor-14784 .elementor-element.elementor-element-c943f72{--content-width:1140px}}@media (max-width:1024px){.elementor-14784 .elementor-element.elementor-element-adf8b5b{--padding-top:130px;--padding-bottom:100px;--padding-left:15px;--padding-right:15px}.elementor-14784 .elementor-element.elementor-element-c943f72{--padding-top:0px;--padding-bottom:30px;--padding-left:0px;--padding-right:0px}.elementor-14784 .elementor-element.elementor-element-e40c890 .wcf-posts{grid-template-columns:repeat(2,1fr);column-gap:30px}.elementor-14784 .elementor-element.elementor-element-e40c890 .content{padding:30px 0px 30px 20px}.elementor-14784 .elementor-element.elementor-element-e40c890 .title{margin-bottom:10px}}@media (max-width:767px){.elementor-14784 .elementor-element.elementor-element-adf8b5b{--padding-top:1px;--padding-bottom:1px;--padding-left:1px;--padding-right:1px}.elementor-14784 .elementor-element.elementor-element-96a024a{--min-height:46vh;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px}.elementor-14784 .elementor-element.elementor-element-a11d2ea .wcf--title{font-size:60px}.elementor-14784 .elementor-element.elementor-element-c943f72{--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:20px;--padding-bottom:20px;--padding-left:0px;--padding-right:0px}.elementor-14784 .elementor-element.elementor-element-e40c890 .wcf-posts{grid-template-columns:repeat(1,1fr)}.elementor-14784 .elementor-element.elementor-element-e40c890 .title,.elementor-14784 .elementor-element.elementor-element-e40c890 .title a{font-size:20px}.elementor-14784 .elementor-element.elementor-element-e40c890 .title{padding:0px 0px 20px 0px}}.elementor-14784 .elementor-element.elementor-element-e40c890 .content{margin-top:auto;display:inline-block}.elementor-14784 .elementor-element.elementor-element-e40c890 .wcf-meta,.elementor-14784 .elementor-element.elementor-element-e40c890 .wcf-taxonomy{display:inline-block}.elementor-14784 .elementor-element.elementor-element-e40c890 .wcf-meta::before{width:3px;height:3px;background:black;border-radius:100%;top:14px;left:-13px}.elementor-14784 .elementor-element.elementor-element-e40c890 .title{padding-bottom:50px;border-bottom:1px solid #bbb}.elementor-14784 .elementor-element.elementor-element-e40c890 .link:after{width:0}@media (max-width: 1023px){.elementor-14784 .elementor-element.elementor-element-e40c890 .content{margin-top:0}.elementor-14784 .elementor-element.elementor-element-e40c890 .title{padding-bottom:20px}}