Vayana’s PR Success: Driving Thought Leadership & Industry Recognition
THE CHALLENGE
Vayana, a key player in digital supply chain finance, had a presence in media through press announcements and industry conversations but lacked strategic direction and standalone visibility. The company needed a structured PR approach to elevate its brand messaging, leadership positioning, and industry influence. The challenge was to ensure consistent media visibility, establish the founding team as thought leaders, and integrate Vayana into high-impact industry discussions while securing credibility through topical storytelling, award recognitions, and global coverage.
THE STRATEGY
Madchatter implemented a multi-faceted PR strategy to enhance Vayana’s media footprint and industry standing. The approach focused on three key pillars—thought leadership, industry storytelling, and strategic visibility. This included exclusive interviews, industry story placements, and authored articles to ensure Vayana’s executives were positioned as key voices in supply chain finance. The strategy also emphasized leveraging topical industry narratives, such as the impact of unsecured credit cards on MSMEs, to create media relevance. Additionally, Madchatter worked towards securing global visibility through international publications like Finextra, engaging Vayana’s leadership in podcasts, speaker opportunities, and high-profile industry summits.
THE EXECUTION
A targeted media engagement plan was executed, resulting in 7+ high-impact media stories within the first three months, including both online and print placements. Vayana’s leadership was featured in exclusive interviews and thought leadership pieces, ensuring name credits in headline stories for enhanced credibility. The campaign strategically tapped into topical discussions on MSMEs and digital lending, securing coverage in leading business publications. Additionally, Madchatter secured a jury spot for Vayana’s CEO, Kalyan Basu, at the ET Entrepreneur Summit & Awards 2024, further solidifying the company’s industry leadership. The PR efforts extended beyond traditional media, with Vayana’s executives participating in podcast discussions and speaking engagements, amplifying their expertise across digital and audio platforms. Lastly, award nominations and strategic positioning led to Vayana winning prestigious industry recognitions at RFIx Awards and FCI Marketing Awards.
THE OUTCOME
Madchatter’s strategic PR execution delivered outstanding results, generating a PR value of INR 4+ crores and reaching an audience of 2.5 crore+. The campaign successfully positioned Vayana as a thought leader in supply chain finance, with consistent media visibility and industry credibility. Through high-impact storytelling, exclusive interviews, award wins, and leadership visibility, Vayana secured its position as a dominant voice in the fintech and MSME lending ecosystem.
Contact Us
For Business Queries
- sudha@madchatter.in
- +91 8591410829
For Job Opportunities
- hr@madchatter.in
- Technopolis Knowledge Park, 5th floor, Hanuman Nagar, Andheri East, Mumbai, Maharashtra 400093
© 2024 madchatter.in. All Rights Reserved.