Establishing Spocto's Leadership in Fintech Through Strategic PR & Media Outreach

THE CHALLENGE

Spocto, a leading risk mitigation and debt collections platform, aimed to solidify its position as a thought leader in the fintech and collections industry while expanding its presence in the MENA region. The challenge was to differentiate spocto from conventional digital debt collection companies and establish it as an innovation-first company focused on ethical and technology-driven solutions. 

Additionally, spocto sought to elevate the visibility of its leadership team, create awareness around CollectTech as an industry segment, and engage with media and key opinion leaders (KOLs) to enhance brand credibility.

 

THE STRATEGY

Madchatter devised a multi-pronged PR and brand positioning strategy that emphasized thought leadership, innovation, and global expansion. The campaign positioned spocto as a world-leading risk mitigation platform that is bringing dignity to debt collections through AI-driven solutions. A key focus was leveraging media coverage, authored articles, and interviews to position spocto’s executives as industry thought leaders, with special attention to highlighting Puja as a prominent woman leader in fintech

The strategy also incorporated targeted media engagement in the MENA region to establish spocto’s presence beyond India and reinforce its global ambitions. Additionally, PR efforts focused on spocto’s product innovation, including the spocto Innovation Lab (SIL), spoctoX, and the language-driven AI tool Bhaasa, to demonstrate spocto’s technological superiority.

 

THE EXECUTION

Madchatter executed a high-impact media campaign by securing exclusive coverage in leading publications such as Forbes, Times of India, Economic Times BFSI, Financial Express, and Arabian Business. A consistent pipeline of authored articles and interviews ensured that spocto’s leaders were positioned as key voices in the fintech and collections industry. 

To expand visibility, spocto was featured in multiple budget stories, with a focus on how women entrepreneurs like Puja are driving fintech innovation. Topical stories were pitched to align with industry developments, such as the RBI’s proposal on UPI transactions via pre-sanctioned credit lines

Beyond traditional media, spocto’s leadership participated in high-profile industry events such as ET BFSI Awards and TechGov Umagine Summit, further enhancing its credibility. Madchatter also fostered strong relationships with financial journalists and KOLs, ensuring continued media engagement. A dedicated campaign for spocto’s expansion in MENA resulted in coverage in Arabian Business, marking spocto’s successful entry into the region.

 

THE OUTCOME

Madchatter’s PR strategy successfully positioned spocto as a dominant voice in the fintech and collections space, driving industry-wide recognition. The campaign resulted in 60+ million media reach, a PR value exceeding INR 10 million, and 41+ media coverages across top-tier business and fintech publications. spocto secured the #2 position in Share of Voice (SOV) with 86+ stories in Q3 & Q4, further solidifying its thought leadership. 

The PR campaign effectively established spocto’s presence in the MENA region, elevated spocto’s women-in-tech narrative, and created a lasting recall for CollectTech as an emerging fintech segment. Through a combination of strategic media outreach, executive visibility, and global expansion efforts, Madchatter helped spocto strengthen its brand credibility, industry influence, and innovation-first reputation.

Media Coverages
38 +
PR Value
INR 7 + Million
Reach
54 Million