Phillips' State of Art Advanced Manufacturing Center of Excellence Campaign
THE CHALLENGE
Phillips Education needed to promote the inauguration of its Advanced Manufacturing Center of Excellence (CoE) at the Vishisht Government Industrial Training Institute in Haridwar. The challenge was to create a narrative that resonated with the regional audience while highlighting the CoE’s significance in advancing skill development in Uttarakhand.
THE STRATEGY
Madchatter devised a localized communications strategy focusing on impactful storytelling tailored to the regional community. The approach emphasized collaboration with regional media outlets to amplify awareness of the event and its broader implications for workforce development.
THE EXECUTION
The team facilitated the participation of over 20 regional journalists from publications like Hindustan, Amar Ujala, and Punjab Kesari. A press release was crafted and disseminated to highlight key aspects of the inauguration, and on-ground PR support ensured smooth media engagement during the event.
THE OUTCOME
The campaign achieved over 30 media exposures across leading regional outlets, an estimated reach of 10.5 lakh, and a PR value equivalent to INR 42.3 lakh. Coverage spanned both print and online platforms, successfully positioning Phillips Education as a leader in advanced manufacturing education and skill development.
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