Paxful Campaign
THE CHALLENGE
Paxful aimed to establish its brand presence in India while showcasing the utility of its wallet in real-world scenarios. The challenge was to create a relatable, impactful narrative to connect with diverse Indian audiences and promote financial inclusion through Bitcoin adoption.
THE STRATEGY
Madchatter crafted a compelling media narrative centered around the unique story of Shubham Saini, a tea vendor in Bengaluru who accepted Bitcoin via the Paxful wallet. The strategy involved leveraging this story to engage the media, amplify conversations, and align the messaging with Paxful’s vision of democratizing financial services.
THE EXECUTION
The team developed media content to pitch the story to key outlets. An exclusive feature was secured with The Indian Express, followed by widespread dissemination across 56+ news portals and publications, including YourStory and Outlook. The campaign integrated print, online, and social media channels to maximize outreach and foster engagement.
THE OUTCOME
The initiative achieved extensive coverage across India’s leading publications, reaching regions like Punjab, Karnataka, Maharashtra, and more. Real feedback and shareability from crypto communities highlighted the story’s resonance, with a significant digital footprint reflected in Google’s impact metrics. This success demonstrated Paxful’s potential to empower individuals through innovative financial solutions.
Contact Us
For Business Queries
- sudha@madchatter.in
- +91 8591410829
For Job Opportunities
- hr@madchatter.in
- Technopolis Knowledge Park, 5th floor, Hanuman Nagar, Andheri East, Mumbai, Maharashtra 400093
© 2024 madchatter.in. All Rights Reserved.