Meet the team
Rachna Baruah
Founder & CEO
Rachna Baruah is a communications leader, entrepreneur, and brand strategist with over a decade of experience helping brands stand out where it matters.
As Founder of Madchatter Brand Solutions, she has built a trusted integrated communications firm known for sharp storytelling, strategic media relations, impact-led content, and engaging social media.
An alumna of Harvard Business School and Christ University, she brings a global, people-first perspective to her work.
She also leads corporate communications at XDC Network and contributes as an advisor and guest lecturer, shaping the future of modern communications.
Kapil Daryani
Chief Operating Officer
Kapil is an impact-oriented communications professional with 15+ years of experience in public relations and events management, delivering tangible value across all stakeholders. He has a strong understanding of diverse industries with the ability to develop PR strategies that support business results and add value to the revenue-generating functions.
His expertise in corporate PR has enabled him to craft strategic communications plans that align with business objectives and drive brand growth.
Jitendra Karsan
Strategic Advisor
With over 25 years of entrepreneurial experience, Jitendra Karsan’s journey spans technology, advertising, and education. An MBA in IT Management, he began his career as a tech innovator, founding Computer Canvas at 21 and creating pioneering touch-based multimedia solutions.
He later led digital transformation at Inter Publicity, a renowned advertising agency. In 2013, he launched Safari Kid Global Preschool & Daycare in India.
Jitendra brings to Madchatter a unique blend of strategic vision, innovation, and purpose-led thinking across sectors.
Our Team
Bandita Barman
Account Director
Communications professional with experience working with global blue-chip companies. She is currently leading PR mandates across emerging sectors and industries, including technology and B2B brands.
Aadhira Anandh
Account Director
Aadhira works and leads mandates at the intersection of real estate, management consulting, and fintech. She works closely with business leaders to shape clear, credible narratives and drive strategic media engagement across industries
Wallace Almeida
HR Manager
Wallace leads with a people-first approach, focusing on building strong teams, shaping culture, and supporting growth across the organization. He is dedicated to creating a workplace where people feel supported and empowered.
Dhara Zatakia
Sr. Associate: Admin & Finance
Efficient administrator orchestrating smooth backend operations through a blend of technical, human, and conceptual skills.
Sahil Garg
Sr. Executive Content Marketing
Sahil works across content, LinkedIn, and social media, crafting ideas that connect, convert, and actually get noticed. With a sharp eye for SEO, he blends creativity with strategy to help brands show up and stand out.
Anshuma Sharma
Account Manager
Communications expert across fintech, consulting, auto, and B2B sectors, driving strategic media relations and narrative crafting for business leaders and brands.
Anmol Sharma
Sr. PR Executive
Client servicing specialist with a strong journalist network, experienced in driving brand narratives across fintech, B2B, real estate, and GCC sectors.
Payal Somani
Sr. PR Executive
Media maven with experience across fintech, lifestyle, and B2B brands, supporting strategic media outreach and visibility for technology and startup clients.
Rishabh Kumar
Sr. PR Executive
Known for crafting compelling narratives and activating the right media networks, Rishabh brings strong media relations expertise with a focus on B2B and deep-tech sectors.
Prachi Dhakan
Assistant PR Manager
Prachi offers her expertise, ranging from content creation, product descriptions, writing articles, and media advisories. She is competent in media relations and event management, along with client servicing.
Aarti Dave
Graphic Designer
A graphic designer and illustrator with a Mass Media foundation shaping her understanding of audience psychology, brands, and visual communication. Thoughtful in strategy. Precise in craft.
Ashwini Shinde
Sr. PR Executive
Vikramjit Kundu
PR Executive
Public relations expert with experience across venture capital, esports, fintech, stock markets, music, and the arts, bringing a strong understanding of culture, creator ecosystems, and emerging industries.
Latika Redkar
Brand Specialist Manager
Started in PR and marketing, now in business development, with experience across sectors. Brings a narrative-first approach to building brands, CXO visibility, and campaigns that drive business outcomes.
Tanya Agarwal
PR Manager
Communications professional with experience across BFSI and corporate sectors, spanning both agency and brand roles, having worked with leading banks, venture capital firms, and financial institutions.
Dr. Ravi Lalwani
Associate Account Director
With 15 years of experience, Ravi is skilled at managing campaigns, coordinating with stakeholders, and ensuring consistent brand visibility across markets and niches.
Aditya Powar
PR Executive
Aditya works across media relations, content, and client servicing, focused on building strong narratives and securing meaningful coverage.
Pawsome Chatters
Guntoo Singh
Cuddles Executive
Tikloo Baruah
Bark Manager
Leo
Cuteness Executive
