Brillare: Strengthening Brand Visibility & Market Position Through Strategic PR
THE CHALLENGE
Brillare, a homegrown vegan and natural personal care brand, had already made its mark in the salon industry and digital platforms. However, despite its scientific formulations and dermatology-grade efficacy, the brand needed to establish greater credibility in the direct-to-consumer (D2C) space. The challenge was to position Brillare as a trustworthy and effective alternative to conventional beauty brands, differentiate its zero-dilution formulations, and create awareness around chemical-free, water-free personal care solutions. Additionally, Brillare sought to expand its reach beyond urban markets by engaging with rural consumers and regional audiences.
THE STRATEGY
Madchatter developed a holistic PR and media strategy to reinforce Brillare’s brand credibility, consumer trust, and industry leadership. The campaign was designed to highlight Brillare as a science-backed, natural beauty disruptor, leveraging key media placements, influencer collaborations, and digital PR strategies. SEO-driven content emphasized keywords such as organic, chemical-free, and vegan beauty, making Brillare more discoverable among conscious consumers. The PR outreach extended beyond traditional national and international media to also include regional and rural-focused media engagements, ensuring visibility in key retail expansion areas like Gujarat. Additionally, Brillare’s startup and D2C positioning was strengthened by securing features in entrepreneurship, business, and retail-focused publications.
THE EXECUTION
Madchatter executed a multi-tiered media campaign that combined thought leadership, product profiling, and influencer engagement to generate widespread brand awareness. Targeted PR outreach secured features in startup, D2C, and retail beats, positioning Brillare as an innovative, high-efficacy beauty brand for modern consumers. Lifestyle publications played a crucial role in direct consumer engagement, highlighting Brillare’s product benefits, formulation science, and unique selling propositions. Regional media outreach ensured that store openings in key markets like Gujarat received local buzz, further strengthening Brillare’s presence. Additionally, influencer marketing activations amplified the brand’s digital reach, fostering a stronger connection with skincare and haircare-conscious audiences.
THE OUTCOME
Madchatter’s PR strategy delivered unprecedented media visibility and brand impact for Brillare. The campaign resulted in 195+ media stories in top-tier national, international, and regional publications, generating an impression reach of over 1.5 billion. Brillare’s share of voice in the beauty and D2C industry increased significantly, driving higher brand recall and business leads. The strategic PR efforts positioned Brillare as a trailblazer in clean beauty, reinforcing its scientific credibility, unique product formulations, and consumer trust in a highly competitive market.
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