ACCESS Development Services
Amplifying Flagship Summits Through Strategic PR & Media Engagement
THE CHALLENGE
ACCESS Development Services, a national livelihoods support organization, aimed to drive visibility for its flagship summits—the Inclusive Finance India Summit and the Livelihoods Summit. These events serve as global platforms to influence policy, enable impact, and foster innovation in financial inclusion and sustainable livelihoods. However, the challenge lay in ensuring maximum media exposure, leveraging thought leadership, and positioning ACCESS as a go-to authority in sustainable development and financial inclusion. Additionally, there was a need to effectively utilize summit insights, ensuring they reached the right stakeholders, policymakers, and the media.
THE STRATEGY
Madchatter devised a tailor-made communications strategy to elevate awareness of the summits, strategically positioning ACCESS as an industry thought leader. The campaign focused on pre-event buzz, real-time storytelling, and post-event media amplification. A structured pipeline of press releases, media briefings, and expert-led content ensured that each aspect of the summit was effectively communicated. Additionally, knowledge reports and insights from the event were repurposed into authored articles, journalist outreach, and exclusive interviews to drive sustained engagement. To complement traditional PR, a digital-first approach was integrated, which included Twitter and LinkedIn engagement, event experience videos, and the launch of ACCESS’s first podcast channel – The ACE Effect, designed to solidify ACCESS as a key voice in Sustainable Development Goals (SDGs), financial inclusion, and livelihood literacy.
THE EXECUTION
Madchatter ensured that no content from the summits went underutilized, creating customized press notes for each session, leading to enhanced journalist engagement. A proactive media outreach plan ensured that 10+ journalists from top publications attended the event, resulting in coverage across financial, mainline, and general interest media. The Inclusive Finance India Report and Livelihoods Report were successfully launched in the media, securing features in publications such as Business Standard and other key financial outlets. Beyond media placements, thought leadership was amplified through speaker snippets, expert commentary, and curated post-event social media content. On-ground, the Madchatter team provided real-time event support, including capturing event images, shooting speaker videos, and drafting impactful quotes for post-event promotions. This multi-pronged execution created a 360-degree storytelling approach, extending the reach and impact of ACCESS’s initiatives.
THE OUTCOME
Madchatter’s strategic PR efforts significantly elevated ACCESS’s media presence and industry positioning. The campaign resulted in 45+ media coverages across leading publications, reaching an estimated audience of 660.8 million+ and generating a PR value of INR 1.20 crore. The Inclusive Finance India Report and Livelihoods Report gained widespread traction, securing sustained industry momentum through media commentary, expert quotes, and journalist engagements. Additionally, the launch of The ACE Effect podcast established ACCESS as a thought leader in SDGs, financial inclusion, and livelihood empowerment. Through a combination of strategic PR storytelling, digital amplification, and media engagement, ACCESS solidified its presence as a key influencer driving inclusive growth and economic well-being.
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