Flipkart UPI X OML Bengaluru Campaign
THE CHALLENGE
Bengaluru commuters face daily struggles finding auto-rickshaws during peak hours, compounded by the insistence on cash payments. To address this pain point, Flipkart UPI collaborated with OML by offering ₹1 auto rides during rush hours as part of the Big Billion Days sale. Madchatter’s challenge was to elevate this initiative beyond a promotional stunt and create a quintessential Bengaluru moment alongside establishing Flipkart UPI as a practical solution synonymous with digital ease and everyday convenience.
THE STRATEGY
Madchatter crafted a two-pronged PR approach. First, we amplified the campaign’s relatability by showcasing consumer reactions on social media, creating a ‘Peak Bengaluru moment.’ Second, we executed a targeted media strategy, distributing a press release emphasizing Flipkart’s solution to real-world commuting challenges. Our outreach spanned national and regional publications, cutting through the Big Billion Days noise with humor and relatability.
THE EXECUTION
We partnered with top-tier media to create engaging storylines, emphasizing Flipkart UPI’s unique angle of addressing a real-world commuting challenge media pitches secured widespread visibility across consumer-focused platforms. We also monitored and highlighted quirky consumer reactions to add a relatable and humorous touch, further amplifying the buzz on social media.
THE OUTCOME
Madchatter’s efforts led to significant engagement across platforms like Mashable, Hindustan Times, and Times Now, alongside regional coverage in Kannada and Telugu outlets.
Headlines and quirky user reactions dominated social media, making Flipkart UPI synonymous with convenience and innovation during the Big Billion Days.
Contact Us
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- sudha@madchatter.in
- +91 8591410829
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- hr@madchatter.in
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